Business Outcomes

Delivering Value

At The Disruptor Method™, we focus on helping our clients deliver value to their customers. To this end, all our engagements focus on how value is defined.

Value is made up of two components; Customer Outcomes and Business Impact. Defining value in this manner makes clear the intended value of any efforts related to any related effort.

We can help your team transition from an output mindset to an outcome mindset, focusing on the tangible business results of tasks and projects. Regular check-ins and our honed, cadence-driven approach keep your team driven and connected to your organization's mission. We use internally developed methods and techniques to help differentiate Customer Outcomes from Business Impact, clarifying your company goals.

Benefits of our approach

The advantages of adopting our approach extend beyond tracking progress—it provides strategic value, helping your organization navigate rapid change, reduce risk, and identify waste. The visibility offered by Agile Meridian’s method allows for proactive risk management, trend identification, and shifting focus from activity to outcomes.

Moreover, our method promotes employee involvement, fosters cross-functional cooperation, provides contextual communication, and creates accountability that is both measurable and owned. This leads to an organizational rhythm centered around the most crucial outcomes you're pursuing.

Bridging the Gap with the COBI™ Method

We understand that bridging the gap between business and technical conversations can be challenging. We provide a simple template to help teams uniformly capture business impacts and customer outcomes. Our method focuses on aligning with stakeholders, understanding business drivers and objectives, and mapping outcomes to specific solutions and technical capabilities.  

We help our clients differentiate between Customer Outcomes and Business Impact, bringing greater clarity to the organization regarding the most critical strategic initiatives.  Using this template, you can rapidly align key performance indicators (KPIs) and business drivers with stakeholders, leading to high-level approaches and transformations. This enables you to move beyond the technicalities and focus on what truly matters—business impact.

Customer Outcome

Customer outcomes refer to the tangible and intangible benefits or value a customer receives from a product or service. This concept is oriented toward the customer's perspective. It goes beyond product features and functions to the actual improvements in a customer's situation that result from using the product or service.

The COBI™ Method of building and communicating intended customer outcomes for any initiative incorporates leading and lagging indicators to help define the destination and to measure your progress toward that destination. COBI™ also provides a simple but powerful template for defining and communicating the objectives to all who need it (sales, marketing, delivery, service, and so on).

For instance, if we take a software productivity tool, customer outcomes might be time saved, increased work efficiency, or improved team collaboration. As the trend is shifting toward customer-centricity, businesses emphasize tracking Customer Performance Indicators (CPIs) — the metrics customers care about.

Business Impact

Most organizations clearly know the customer outcomes they aim to achieve. However, many organizations forget to discuss the business impact generated by customer-centric decisions and initiatives. 

Business impacts refer to the effects or changes a business experiences due to a decision, strategy, or event. They are often measured through business-related metrics or Key Performance Indicators (KPIs) such as revenue growth, profit margin, market share, and customer churn rate. They reflect how customers, products, and strategies perform for the company.

The COBI™ Method incorporates both customer outcomes and business impacts side-by-side giving business leaders and corporate talent clear visibility into the entire impact spectrum.   

Whether you're looking to adapt to changing markets, increase customer engagement, promote environmental sustainability, improve finances and profitability, extend your market and global reach, or enhance performance and reputation, our approach will get you there.